San Valentín: ¿Vivieron felices y comieron perdices?

El amor ya no es amor, es puro marketing. O al menos eso parece si miramos el día de los enamorados por antonomasia: San Valentín . El amor se ha convertido en un objeto más de negocio. Los escaparates de las tiendas y los centros comerciales lo anuncian desde hace semanas y nos instan a demostrar nuestro afecto, eso sí, pasando por caja. Un perfume, unos bombones, un peluche, unas flores o una joya, nos dicen, son la mejor manera de decir «te quiero». Sin embargo, ¿desde cuando el amor se mide por lo que compramos en lugar de por lo que sentimos? Todo un síntoma de los tiempos que corren, donde se mercadea con los sentimientos . No nos quedan horas para dedicar a la pareja, a los amigos, a los hijos, y el consumismo es el Valium de nuestra conciencia. Se trata del resultado de una sociedad que vive de espaldas a cuidarnos, en el sentido desmercantilizado del término. ¿Qué sería de nosotros sin amor, sin ternura? Gastar, comprar, regalar puede aliviar el sentimiento de culpa por el tiempo que no tenemos, o que no nos dejan tener, pero no nos engañemos: un objeto no podrá sustituir nunca nuestra presencia. «Tiempo para la vida» es lo que necesitamos, en palabras del filósofo Jorge Rie-chmann , ante un capitalismo adicto a la velocidad.

Asimismo, ¿qué ideal de amor lleva implícito San Valentín? El de la ‘media naranja’, el de ‘hasta que la muerte nos separe’ o el de ‘el amor verdadero lo aguanta todo’. En definitiva, se trata de casarse, tener hijos, ser felices y comer perdices. He aquí el mito del amor romántico, ahora además mercantilizado, donde las mujeres esperamos nuestro príncipe azul, lo que ya aparece en los cuentos infantiles, lo que hemos visto en las películas de Disney (¡qué mal han hecho Blancanieves , Cenicienta y la Bella Durmiente!), el macho alfa de tantas canciones repetidas desde la adolescencia o el clásico galán de las telenovelas.


Esther Vivas. Autorizada publicación para Safor Press

Safor Press

Periódico Digital plural, libre. Defensor de los derechos humanos y fundamentales. Director: Ricardo Sánchez

También te puede interesar

52 comentarios sobre «San Valentín: ¿Vivieron felices y comieron perdices?»

  1. I don’t know if it’s just me or if perhaps everyone else
    experiencing problems with your site. It appears as though some of
    the text within your posts are running off the screen. Can someone else please comment
    and let me know if this is happening to them too? This might be a issue with my
    browser because I’ve had this happen previously. Many thanks

  2. ¿Cómo sé con quién está chateando mi esposo o esposa en WhatsApp? Entonces ya estás buscando la mejor solución. Escuchar a escondidas en un teléfono es mucho más fácil de lo que cree. Lo primero que debe instalar una aplicación espía en su teléfono es obtener el teléfono objetivo.

  3. I’ve been surfing online greater than 3 hours these days, but I by
    no means found any interesting article like yours.
    It’s beautiful price enough for me. Personally, if all web owners and bloggers made excellent content
    as you probably did, the net can be a lot more useful than ever before.

  4. You can definitely see your enthusiasm within the paintings you write. The world hopes for even more passionate writers such as you who are not afraid to say how they believe. Always go after your heart.

  5. Greate post. Keep posting such kind of information on your
    page. Im really impressed by your blog.
    Hey there, You have performed a fantastic job.
    I will certainly digg it and for my part suggest to my friends.

    I am confident they will be benefited from this website.

  6. That is really fascinating, You’re an excessively skilled blogger.
    I’ve joined your feed and stay up for searching for more of your wonderful post.
    Also, I have shared your web site in my social networks

  7. Hello There. I discovered your weblog using msn. This is an extremely well
    written article. I will make sure to bookmark
    it and come back to learn extra of your useful information. Thanks for
    the post. I will definitely return.

  8. It is perfect time to make some plans for the future and
    it’s time to be happy. I’ve read this post and if I could I wish to suggest you few interesting
    things or suggestions. Perhaps you can write next articles
    referring to this article. I desire to read more things
    about it!

  9. What’s Taking place i’m new to this, I stumbled
    upon this I’ve found It absolutely useful
    and it has helped me out loads. I’m hoping to give
    a contribution & assist other customers like its aided me.
    Great job.

  10. This is really interesting, You’re a very skilled blogger.

    I have joined your feed and look forward to seeking more
    of your excellent post. Also, I’ve shared your web site in my social networks!

  11. I’m not sure exactly why but this web site is loading incredibly
    slow for me. Is anyone else having this problem or is it a problem
    on my end? I’ll check back later on and see if the problem still exists.

  12. Awesome blog! Is your theme custom made or did you download it from somewhere?
    A theme like yours with a few simple adjustements would really make my blog jump out.
    Please let me know where you got your design.

  13. Hi, i believe that i noticed you visited my web site so i got here to return the desire?.I’m trying to
    find issues to improve my site!I assume its adequate to make use of a few
    of your ideas!!

  14. Hmm it seems like your site ate my first comment (it
    was super long) so I guess I’ll just sum it up what I had written and say, I’m thoroughly enjoying your blog.

    I too am an aspiring blog blogger but I’m still new to the whole thing.
    Do you have any tips for beginner blog writers?

    I’d really appreciate it.

  15. Attractive component of content. I just stumbled upon your weblog and
    in accession capital to claim that I get actually enjoyed account your blog
    posts. Anyway I will be subscribing on your feeds and even I success you get right of entry to
    persistently rapidly.

  16. I’ve read a few excellent stuff here. Certainly price bookmarking
    for revisiting. I surprise how so much effort you set to make any such wonderful
    informative website.

  17. Hi there! This is my first visit to your blog!

    We are a group of volunteers and starting a new
    project in a community in the same niche. Your blog provided us useful information to
    work on. You have done a extraordinary job!

  18. Greetings! This is my first comment here so I just
    wanted to give a quick shout out and say I really enjoy reading through your blog posts.
    Can you recommend any other blogs/websites/forums that deal with the
    same topics? Thanks!

  19. Good day! I could have sworn I’ve been to your blog before but after looking at some of
    the posts I realized it’s new to me. Nonetheless,
    I’m definitely happy I stumbled upon it and I’ll be bookmarking it and checking back often!

  20. Howdy terrific blog! Does running a blog similar to this take a great deal of work?
    I have very little understanding of programming but I was hoping to start my own blog soon. Anyhow, should you have any ideas or techniques for
    new blog owners please share. I know this is off
    topic however I simply wanted to ask. Kudos!

  21. Thanks for some other great article. The place else could anyone get that type of info in such a perfect manner of writing?

    I have a presentation subsequent week, and I’m at the search for such information.

  22. certainly like your web-site but you have to
    check the spelling on quite a few of your posts. A number of them
    are rife with spelling issues and I to find it very troublesome to tell the reality however I’ll surely come back again.

  23. Thank you for some other informative site. The place else could I get that kind of
    info written in such a perfect approach? I have a challenge that
    I am just now operating on, and I’ve been on the look out for such information.

  24. An impressive share! I have just forwarded this onto a co-worker
    who has been doing a little research on this. And he in fact ordered me lunch due to the fact that I stumbled upon it
    for him… lol. So allow me to reword this…. Thanks for the meal!!
    But yeah, thanks for spending the time to talk about this matter here on your
    web site.

Deja una respuesta

Tu dirección de correo electrónico no será publicada. Los campos obligatorios están marcados con *

Uso de cookies

Este sitio web utiliza cookies para que usted tenga la mejor experiencia de usuario. Si continúa navegando está dando su consentimiento para la aceptación de las mencionadas cookies y la aceptación de nuestra política de cookies, pinche el enlace para mayor información.plugin cookies

Aviso de cookies